Out Badge Huntin’Īs for earning badges, and the Gamification of drinking, I must admit I am a sucker for a badge – I have 2,452! I’m currently trying Gueze and Flanders Red styles and recently picked up some Austrian beers from my local Bottleshop, Hop Stop, to get the Austrian badge. Getting your phone out to ‘check in’ gets in the way of social interaction – sometimes it is best to avoid getting a few strange looks or even worse, upsetting your partner. However, I don’t generally check in every beer I sample at a festival or check in multiple of the same beers on the same evening or pub visit. I may write a brief thought on the beer (there is limited space) or comment on the location. Overall, I have found the mobile app useful in my beer journey, both in discovering new styles and in tracking dates I visited places (useful when writing a blog). It will be interesting to see what happens to these numbers when the beer bars can reopen properly in June 2021. Likely this is due to the Covid effect rather than any downtrend – to be honest, I would have expected a greater drop. Out in the sticks not so much, as there’s just not that many people using the app, and not many trendy venues to check in to.Īccording to the piece, London check-in’s fell by 28% in 2020, but it remains its top market. In normal times ‘trending’ statistics are often driven by events or new releases. Very different in terms of ‘trending beers’ and ‘trending venues’. I’ve been an Untappd user since 2016 and have lived in Hackney (Untappd Hotspot) as well as out in Surrey (Untappd deadzone) during this time. The power of beer rating app ‘Untappd’ has come under increasing scrutiny recently, with a superb, widely shared piece on Good Beer Hunting by Kate Bernot explaining how the public ratings influence bar owners, e-retailers, festival organisers and even beer distributor’ business decisions to a surprising degree.
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